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Solution Focused Selling

A sale is not a process: it’s a result that comes from your customer deciding to buy from you.

Conventional sales training doesn’t work! Why? Because most of the focus in on the salesperson, the product or service, the features and benefits and, especially, on the “sales process.” What’s so wrong about that? The answer is simple. While the Sales Manager is focused on conversion rates, and the salesperson is concentrating on “selling”, the most important person in the entire transaction, the customer, is waaaaay down the list of priorities. Cash flow is the life blood of your business. The only source of constant cash flow is sales. The people who sell your product or service are absolutely crucial to your business. Typically (and hopefully!), they are full of knowledge about your business and the product or service you deliver. The problem is that knowing about the product or service will get them ABSOLUTELY NOWHERE if they don’t have the expertise to learn about each individual customer: what dream is he trying to fulfil, what problem is she REALLY trying to solve.

This practical seminar will show you how to:

  • Explode some of your most deeply-rooted myths about selling
  • Focus on the source of sales growth: THE CUSTOMER!
  • Provide you with some very powerful tools with which to get the customer talking business
  • Demonstrate how your skills in Non-Verbal Communication can help you to read the hidden clues to selling success
  • Uncover your customer’s REAL needs in a way that will build a loyal and growing customer base, while boosting your cash flow.

Using SOLUTION-FOCUSED SELLING, learn how to:

  • Get your head right before you meet with your customer
  • Win your customer’s trust
  • Solve the Customer Mystery: What is it that the customer REALLY wants from your product or service – sometimes even THEY don’t know!
  • Guide your customer towards the clear and obvious conclusion that your product or service is the solution to their problem
  • Close the purchase in a way that will generate EVEN MORE business

It’s not about the selling process – it’s about the buying process! Rescue your business from tired and obsolete selling practices: uncover the power of REAL customer insight by adopting SOLUTION-FOCUSED SELLING as your key to business growth!